Data Compliance and GDPR

Whenever someone visits your website, it’s your responsibility to respect the data protection laws that apply in their region. But while navigating data protection laws can be complex, our expertise ensures your website respects regional data protection laws, turning compliance into an opportunity to demonstrate your commitment to user privacy.  

Our team work alongside you to help avoid the stress and financial risks associated with non-compliance while enhancing your website's reputation for responsible data management.

The Cookie Compliance Law Explained

Countless pieces of legislation restrict website owners’ use of technologies, such as cookies. That’s because cookie use is governed by a variety of intricate laws, each with unique requirements for user consent and information transparency. Examples of these laws include:  

GDPR (General Data Protection Regulation) – European Union

A regulation in EU law on data protection and privacy in the European Union and the European Economic Area. It also addresses the transfer of personal data outside the EU and EEA areas. 

CCPA (California Consumer Privacy Act) – United States, California

United States, California: A state statute intended to enhance privacy rights and consumer protection for residents of California. 

LGPD (Lei Geral de Proteção de Dados) - Brazil

The Brazilian General Data Protection Law, which regulates the processing of personal data of individuals within Brazil. 

PIPEDA (Personal Information Protection and Electronic Documents Act) - Canada

A federal privacy law for private-sector organisations. It sets out the ground rules for how businesses must handle personal information during commercial activity. 

Our Approach to Testing Websites for Compliance

To overcome these testing requirements, our Data Scientists have developed a suite of advanced tools that make use of the latest browser automation technology and data pipelines to analyse your site. The tools are used to programmatically crawl your website and undertake tests to ensure adherence to relevant laws and regulations. 

The result of these tests is a comprehensive, user-friendly report which outlines the status of storage being used on your site and details specific points of failure. Using this report, our Intelligence Team will work with you to help remediate any compliance issues.  

Once your website has been remediated, our team will conduct further tests to verify that your website is compliant, and that data integrity across your tracking platforms is being preserved wherever possible. 

And if your site is subject to regular updates, either content managed, tag managed or development, we offer a periodic auditing service to ensure that compliance breaches are caught and resolved as soon as they occur. 

Here’s some examples of remediation tasks we can help with: 

Installation and Integration

This involves us installing and integrating your Cookie Management Platform (CMP) with your Tag Management System (TMS) to ensure your TMS has access to consent data and consent update events.  

Reconfiguring Your Tag Management System (TMS)

We do this to ensure that tags are properly categorised and configured only to load or use storage when the correct level of consent has been granted. 

Remediation of iFrames

This involves us correcting compliance issues with iframes setting non-essential storage by integration with your Cookie Management Platform (CMP). 


Test your site