Technical SEO Services
Having great content and search marketing strategies do nothing for your commercial goals if search engines can’t find or understand your content. One of the primary goals of your technical strategy should be ensuring your website can be crawled, rendered, and indexed by search engines. Our team of Technical SEO experts are experienced in delivering cutting-edge solutions for a wide range of technical dilemmas that can affect SEO. From indexation errors and website migrations to page speed and recovery from post-launch drops, we’ve got vast experience in meeting a variety of complex technical SEO challenges.
CMS & Technical SEO Consulting
From business to ecommerce, we’ve got experience in abundance when it comes to optimising all types of websites to maximise organic growth, rankings and ultimately leads. We particularly specialise in optimising a variety of content management systems (CMS):
- Other bespoke platforms
Our Approach to Technical SEO
Our approach to technical SEO support is twofold. Firstly, we simplify and clarify complex technical issues helping you to make smart decisions on technology investments. Secondly, we closely collaborate with developers to support the execution of those investments. So, to assure your site is visible, generating organic traffic, and converting users, our technical SEO services covers an extensive range of scenarios to inform your technical SEO strategy.
Our technical SEO services include:
Technical SEO Consultancy
Technical SEO Audit & Analysis
Carrying out regular technical SEO audits and analysis is a fundamental component of our SEO best practices. We want to make sure your website can be crawled, rendered, and indexed by search engines to maximise organic growth, as well as ensuring a smooth online experience for your users. This process allows us to inspect beneath the hood of your site to identify technical elements that could potentially hamper your site’s performance. These include but are not limited to:
- HTTPS status
- Broken pages
- Crawl budget
- Structured data
- Internal linking
- Image optimisation
Having handled hundreds of site migrations in our time, we’re well versed in dealing with small, large and downright complex changes to a website’s infrastructure. Everything from launching new website builds and merging content to changing URLs and switching over hosting providers, we know that these scenarios can be tricky. When it comes to preserving and enhancing organic value, we’ve got the expertise and tools to manage a successful site migration.
Page Speed Audit & Optimisation
We can all agree that in this day and age, nobody likes a lethargic website, especially Google given how site speed is a ranking factor! We carry out periodic page speed and Core Web Vital audits, where we analyse key metrics that translate into optimisation recommendations to implement. These recommendations are shared with our in-house developers, who review the findings and determine what’s needed and realistic to give your website a speed boost!
Since 2015, Google continues to put emphasis on websites needing to be more mobile-friendly – a core ranking algorithm. In fact, the majority of online searches, around 60%, are made via mobile phones. Our technical SEO specialists and our in-house developers collaborate to ensure your website is optimised for mobile covering all technical angles along the way. From website loading speed and website structure to responsive design and crawl ability, we’ve got everything covered to ensure your website climbs those rankings.
Cookie Consent (Compliance)
EU laws are all about them cookies – and not the treat kind. Cookie consent is a type of GDPR-compliant notice (an interactive banner or pop-up) that notifies users when they first visit the site how their details will be used should they opt-in.
It is a requirement that all EU-based websites must respect users' privacy rights.
Whether users consent to share information about themselves or not, it’s important you and your website are transparent with your visitors on how you collect, store and use cookie information.
Website Information Architecture
One of the most important aspects of your technical SEO strategy is the structure of your website (i.e Taxonomy). Through granular research, planning and testing, we can review, analyse, and map your content in a logical manner that is crawlable, indexable, and user-friendly.
Whether you’re a business operating in multiple countries or you have plans to go international, having a technical SEO strategy is crucial. To reach a global audience through organic search, you need to ensure your website is optimised so search engines display the appropriate languages to users from different international markets. Everything from Hreflang (language markup) and server-side to structuring URLs and tech stacks, we’ve got the expertise to handle any complex scenario.
When it comes to running an e-commerce store, technical SEO plays a critical role in determining how your online store gets seen and, ultimately, converts. This is because there is often a number of technical SEO challenges that need to be considered given there are several pages needed for products, services, and/or solutions. Our technical SEO and development team are experienced in understanding the technical nuances between each CMS platform. As technical proficiency and optimisation go, our technical SEO team know what it takes to ensure your online store performs at optimum level.