Insights shaping digital confidence.

August 2024Ale Rincon

Lead Generation Forms on LinkedIn: Do's and Don'ts

Discover how LinkedIn Lead Gen Forms streamline B2B lead acquisition by simplifying form submission. Learn best practices to maximise effectiveness, including keeping forms concise, personalising content, adding value, ensuring data transparency, and continually testing and analysing results.

Paid Media

June 2024Ale Rincon

Digging into Facebook metrics

Struggling with Facebook/Meta's metric definitions? Discover the true meaning of 'Link Clicks' in Facebook ads, including how Carousel ad swipes might impact your data. Get clarity and stay updated with the latest insights from 7DOTS.

Paid Media

June 2024Sam Page

How to make digital projects actually happen

Discover how to turn your digital marketing and customer experience strategies into successful outcomes. Learn to clarify your aims, build the right team, create a detailed strategy, and foster collaboration for real results.

Websites

June 2024Sam Page

Beyond information: practical tips for businesses on how to harness the rise of the experience age in Financial Services

In today's rapidly evolving consumer landscape, financial services brands are confronting a profound shift towards the "experience age," where meaningful interactions eclipse mere information dissemination. The era dominated by the Information Age is waning, characterised by an overload of digital data that has left consumers seeking deeper, more personal connections.

Websites

June 2024Ed Gossage

Preparing students for an AI-driven future: The need for educational reform

The world of work is on the cusp of radical change. A McKinsey report suggests 800 million jobs could be automated in the next 20 years. Yet, our education system, largely based on a 200-year-old model, struggles to prepare students for the present, let alone an AI-driven future.

Websites

May 2024Keegan Woolgar

How AI Has Changed The Way Daily SEO Tasks Are Done

Discover how ChatGPT and AI are revolutionising daily SEO tasks and overall productivity in the digital arena. This detailed guide explores the transformative role of AI in enhancing work processes, from mundane tasks to complex problem-solving strategies. Dive into the benefits, challenges, and practical applications of AI in modern workplaces, and join the conversation on leveraging technology for operational efficiency.

Search Marketing

May 2024Ale Rincon

Maximise LinkedIn Campaign ROI with Retargeting

Discover how LinkedIn retargeting can boost your campaign ROI. Learn best practices, setup processes, and proven strategies to target specific audiences and achieve higher conversion rates. This guide provides insights and real-world examples for successful LinkedIn marketing.

Paid Media

May 2024Sam Page

Designing for the Future: Strategies for Success in the Experience Age

Discover innovative strategies for success in the Experience Age, and learn how businesses can leverage technology, human-centric design, and experimentation to create captivating digital experiences that align with purpose and values.

Websites

May 2024Stephen Firth

Prevention revolution: How digital tools can help us get ahead of health problems

The UK healthcare system is confronting unprecedented challenges due to an ageing population and a surge in health issues. Concurrently, there's a growing interest in health discussions both mental and physical, yet, people struggle with effective strategies for change.

Websites