Maximising the exposure of this specialist national retailer by restructuring its paid media strategy and aligning content with demand.
View case study+36%
Average order value
+60%
Begin checkout process
+67%
'Add-to-cart' conversion actions
Connected Commerce
Every channel and touchpoint working together to deliver growth. By aligning acquisition, experience, and retention, you’ll have a connected commerce strategy that increases repeat purchases, order value, and CLV.
Media and Content (image right)
The challenge
Siloed approaches
When channels don’t talk to each other, journeys feel disjointed and products or services fail to form a clear path to purchase. The impact of this is a slower pipeline and wider Confidence Gap, meaning growth opportunities slip away.
Key challenges:
- Revenue stalls despite increased traffic
- Low repeat purchase or subscription churn
- Weak product delivery and relevance
- Limited personalisation or segmentation
Media and Content (image left)
The outcome
Prove impact in the numbers
By unifying acquisition, product discovery, and retention, we deliver sustained revenue growth that scales across markets and categories.
What you can expect:
- Increased conversion rate and AOV
- Higher repeat purchase and LTV
- Smarter spend across acquisition and retention
- Clean data to guide prioritisation and personalisation
What we deliver
Our Connected Commerce solution is built to close the gaps that limit growth, uniting demand, content, personalisation, data, and enablement into one coherent revenue-driving framework. Each workstream simplifies complexity to create a measurable path from the first touchpoint to the last.
Opportunity Mapping
A full demand review across SEO/LLMO, paid, and partner/ABM activity to identify where growth can be unlocked.
Persuasive assets
Stronger content performance through sharper messaging, ROI tools, and compelling case studies.
Revenue-linked testing
CRO programmes directly tied to revenue metrics, ensuring optimisation effort drive measurable impact.
Simplified navigation
Support product discovery by simplifying complex catalogues, making it easier for customers to find what they need.
Tiered relevance
Account-based personalisation tailored to roles and customer tiers.
Unified data infrastructure
Enhanced data and measurement with clear schema design, CDP/CRM integration, and robust attribution.
Client work
Results that speak for themselves
Helped evolve the online presence of this global organisation.
+25%Online sales revenue YOY
-14%Global bounce rate
+20%Visibility metrics
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We can help if you're facing...
- Low activation despite healthy traffic
- High drop off on key journeys, onboarding, checkout, forms
- Inconsistent UI across regions or brands slowing delivery
- Accessibility debt or Core Web Vitals issues
- Rising support volume for "how do I..." tasks
- Design debt locking engineering velocity