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GEO (Generative Engine Optimisation)

Be chosen in AI-driven discovery, not just found in search.

GEO (Generative Engine Optimisation)

Featured outcomes

If your brand isn’t understood, surfaced, and trusted within AI-generated responses, you’re not part of the shortlist. Competitors who are visible in those moments shape the narrative, influence perception, and get considered first.

GEO isn’t about chasing a new channel. It’s about staying visible where decisions are increasingly happening.

  • Answer presence

    Increased presence in AI-generated answers, summaries, and comparisons.

  • Platform reach

    Higher share of voice across emerging AI-driven discovery platforms and models.

  • Earned trust

    Stronger brand credibility through consistent citation and recommendation.

  • First-mover advantage

    Increased influence at early-stage consideration, before competitors are even clicked.

  • Machine understanding

    Better alignment between content, authority, and how AI systems interpret your brand.

  • Revenue insight

    Clearer understanding of AI-driven visibility and its impact on demand and revenue.

What we deliver

Nine capabilities, one joined-up practice

We analyse how your brand appears across AI platforms, prompts, and personas. Identifying where you’re visible, where you’re missing, and where competitors are shaping the conversation.

We develop content specifically designed to appear in AI-driven discovery.

We reshape content so it can be extracted, summarised, and cited. Moving from long-form pages to clear, answer-ready formats aligned to real questions.

We help manage how your brand is represented, reducing the risk of misinterpretation, outdated information, or competitor-led narratives.

We strengthen how your brand, products, and expertise are defined and connected. Ensuring AI systems can confidently interpret and reference you.

We build frameworks to track mentions, citations, and share of voice across AI environments, connecting visibility back to commercial impact.

We map visibility across different AI models and user personas, ensuring you show up where your audiences are actually asking questions.

We align GEO with SEO, paid, and content strategies so visibility is consistent across both traditional and AI-driven environments.

We ensure your content can be discovered, rendered, and processed by AI crawlers and models. Including structured data, crawl paths, and accessibility for emerging AI protocols.

How we work

Our Waymaking process

Define

Understand the opportunity

We run an AI Landscape Review to understand how your brand, products and category currently appear across AI platforms, prompts and audiences, and where competitors are being surfaced instead. That feeds a GEO roadmap focused on the visibility that will drive real commercial impact, aligned with SEO and the wider content plan rather than running in parallel to it.

Deliver

Turn strategy into action

We develop and restructure content, entities and supporting assets so they can be understood, surfaced and cited by AI systems. Technical updates, structured data and entity signals are deployed across your ecosystem, and content is published with the consistency AI models rely on to treat your brand as an authoritative source.

Drive

Scale what works

We continuously monitor AI visibility, citations and share of voice across priority prompts and platforms. Content and structure are refined as model behaviour shifts, new platforms appear and competitors respond. The programme adapts quickly because the landscape changes quickly.

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Client work

Results that speak for themselves

Explore what else we do

Digital Strategy & Consulting

A strong growth plan becomes far more achievable when every outcome is anchored in evidence and tied to levers that move revenue. These goals set the direction for how markets are prioritised and how teams focus their efforts, leading to performance that is easier to predict and scale.

Digital Strategy & Consulting

UX/UI Design

Users expect fast, simple, inclusive experiences. Competitors are one tab away, and AI driven surfaces are changing how people discover and evaluate products. We help you move from “looks good” to “works brilliantly” - designing interfaces and end to end journeys that increase activation, conversion and retention while closing the confidence gap.

UX/UI Design

Creative Content

Audiences are overloaded and algorithms keeps shifting. Generic content burns budget without building demand. We blend creativity with data to craft content that’s unmistakably yours. It’s engineered for discovery and designed for engagement, and all measured against commercial outcomes.

Creative Content

Development & Engineering

The digital experiences you build become the conversation your customers have with your brand. They need to load fast, work reliably, meet compliance requirements and turn attention into measurable growth. We design and engineer platforms across the full stack, from open-source and licensed CMS through to bespoke builds, marketing automation and AI engineering. We’re technology-agnostic and work with the platforms that best align with your objectives, rather than pushing a single vendor.

Development & Engineering

SEO

Rankings still matter. But search is changing. We build SEO programmes that connect technical foundations, content, and authority into a single system. One that earns visibility and gives people enough clarity and confidence to keep moving. Because traffic on its own doesn’t drive growth. Confidence does. This is where Total Search starts. Strong SEO creates the technical, content, and authority foundations that everything else builds on.

SEO

Data, Analytics & Insights

At some point, almost every organisation ends up in the same position. The data is there, the technology works, but the way it’s been connected, configured and governed does not. The cost isn’t just risk and rework. It’s slower decisions, softer commercial calls, and growth that stalls because the evidence underneath it can’t be trusted.

Data, Analytics & Insights

Paid Media

Chasing clicks doesn’t work, you need to design, test, and scale paid programmes that find the right demand and compound value over time. With creative, data, and media working together to reduce waste, you can grow LTV and build a predictable pipeline.

Paid Media

CRO (Conversion Rate Optimisation)

The fastest way to profitable growth is to convert more of the traffic you already have. With a combination of research, behavioural science, and rigorous testing, we can help you fix the journeys that matter. This leads to increased conversions, AOV, and retention without relying solely on more spend.

ABM (Account-Based Marketing)

Buying groups are expanding and decision paths keep shifting. Buyers aren’t following a predictable journey, moving between channels without warning. ABM brings structure to that behaviour by blending insight with creative execution to shape programmes that deepen engagement and guide opportunities towards a confident close.

ABM (Account-Based Marketing)
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We can help if you're facing..

  • Low activation despite healthy traffic 
  • High drop off on key journeys, onboarding, checkout, forms
  • Inconsistent UI across regions or brands slowing delivery 
  • Accessibility debt or Core Web Vitals issues 
  • Rising support volume for "how do I..." tasks 
  • Design debt locking engineering velocity
Get in touchExplore our solutions