Insights shaping digital confidence.

September 2023Sam Page

Making Space to Dream: How Dreams Lead to Extraordinary Impact

Discover how dreams can lead to extraordinary impact and learn how to 'Make Space to Dream.' Explore the inspiring journey of our CEO and his mission to ignite change through the power of dreams.

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July 2023Ed Gossage

Maintaining the culture in a growing agency

Discover the secrets behind maintaining a thriving company culture while scaling for success. Learn how 7DOTS explore their recruitment philosophy and how surrounding themselves with interesting people fuelled their culture's growth.

Strategy & Innovation

July 2023Ale Rincon

LinkedIn Conversation Ads: Everything you need to know

Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.

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July 2023Ale Rincon

Optimising CTR in DV360

Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.

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May 2023Mike Curtis

Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience

This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.

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March 2023Nick Williams

ChatGPT and Demand Generation: Scary or Exciting?

The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.

Strategy & Innovation

November 2022Nick Williams

How do you continue marketing in a recession? (And why you should)

We’re in the midst of a growing cost of living crisis and an impending global recession (all fun stuff). This forces businesses into survival mode, and we all know what happens now: business leaders begin to cut the marketing budget.

Strategy & Innovation

November 2022Sam Page

Digital transformation is dead, long live digital evolution

First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.

Strategy & Innovation

September 2022Nick Williams

Website Cookies and Tracking: A Cautionary Tale

From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.

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