Cult Wines
Launching a global wine investment platform
Cult Wines is a UK-based fine wine investment company that offers its services to individuals and organisations worldwide. They make investing in fine wine as effortless as drinking it - combining human expertise, data-driven tech and a love for fine wine.
The brief
The challenge for Cult Wines was to create a website that provides fine wine investment services, with pricing information available in local currencies, and the ability to update prices and valuations in real-time.
The website needed to integrate with a bespoke back-office system, enabling users to access up-to-date wine information and valuations online. The website also needed to be fully responsive and optimised for mobile and tablet browsing.
The outcome
Since its launch, Wine Investment has undergone several upgrades to provide international, multi-lingual websites for foreign markets, including Singapore, China, and Hong Kong. The website's comprehensive wine directory features over 1500 wines, with pricing information updated from an external data feed.