Uncorking 10x growth in online sales
We transformed The English Vine's no-nonsense approach to wine into a distinctive ecommerce experience - combining brand, UX and Shopify development to increase online sales by 10 times in the first five months.
The impact
The numbers behind The English Vine's e-commerce growth
- +1010%
Online sales
- +234%
E-commerce conversion rate
- +347%
Mobile conversion rate
The English Vine
Great English wine, without the nonsense
The English Vine was founded to challenge some of the conventions surrounding wine - making discovering and enjoying great English wine feel more accessible, engaging and fun.
Its carefully curated range brings together wines from vineyards across the country, presented with personality rather than pretence.
The challenge
Turning a disruptive brand into an e-commerce experience
The English Vine had started life with a quickly created e-commerce site, but the business was ready for its next phase of growth.
Its digital experience needed to capture the personality that made the brand different while making it easier for a broad audience to discover, understand and buy English wine.
The brief was to:
- Bring the brand to life online - translating The English Vine's no-nonsense personality into a distinctive digital experience.
- Make wine easier to explore - helping customers navigate products without relying on traditional wine knowledge.
- Turn more visits into sales - removing friction and putting conversion at the heart of the e-commerce experience.
- Support more complex ways to buy - accommodating gifting, discounts and different product combinations.
- Create a stronger mobile experience - making browsing and buying straightforward across devices.
- Build for future growth - creating a flexible e-commerce platform capable of supporting new products, services and commercial models.
Gallery
The solution
The solution
Making buying wine as enjoyable as drinking it
We brought brand thinking, experience design and ecommerce technology together to create a digital experience that felt unmistakably The English Vine. Built on Shopify, the new platform combined personality with practicality - making products easier to discover and purchase while providing the flexibility the business needed to experiment, evolve and grow.
Bringing the no-nonsense brand online
The English Vine needed to feel very different from the traditional world of wine retail. We evolved its identity from its pop-up origins into a cohesive digital brand, using bold creative, approachable language and personality throughout the experience to make discovering English wine feel less intimidating and more enjoyable.
Create a brand people want to engage with
The outcome
1,010% more sales in five months
The impact of the new e-commerce experience was immediate.
Online sales increased by 1,010% in the first five months compared with the previous period, while e-commerce conversion rate rose by 234%. On mobile, conversion increased by 347%, demonstrating the impact of creating a shopping experience designed around how customers actually browse and buy.
Engagement improved too, with time on site from organic traffic increasing by 54.6%.
The result was a digital experience that proved The English Vine didn't need to behave like a traditional wine retailer to sell wine successfully - its distinctive personality could become a powerful driver of commercial growth.
