7DOTS was approached by Hendricks to create an innovative technology that would support their marketing campaign. We leveraged facial and gesture recognition technology to allow users to interact with a virtual environment on screen using their webcam. For example, when taking a sip of Hendricks, virtual birds would fly out of their head, providing a unique and engaging user experience.
Hendrick's is a brand of gin that is known for its distinctive taste and quirky branding. The gin is infused with a blend of botanicals that include rose petals and cucumber, giving it a unique flavor profile. The brand is owned by William Grant & Sons, a family-owned distillery that has been producing premium spirits for over 130 years. Hendrick's has a strong following among gin enthusiasts and is widely recognized for its unconventional marketing campaigns.