Driving 12x greater return for mycarcheck
We transformed mycarcheck's performance on Meta by focusing investment on the audiences, placements and moments most likely to convert - driving a 12x increase in ROAS in just two quarters while significantly reducing wasted reach.
The impact
The numbers behind smarter media investment
- +1167%
Return on ad spend
- 34%
Fewer impressions
- 2quarters
To deliver the transformation
mycarcheck
Helping people buy used vehicles with confidence
mycarcheck provides independent vehicle history checks that help people make more informed decisions when buying a used car.
From outstanding finance and write-off history to stolen vehicle and other essential data, its services give buyers access to the information they need before committing to a purchase.
The challenge
Turning reach into return
Vehicle history checks operate in a highly competitive market, with consumers able to choose from multiple providers at the moment they're considering a used vehicle.
mycarcheck had already built strong awareness and invested in performance marketing, but its Meta campaigns were delivering diminishing returns. Reach wasn't the problem - turning that reach into efficient, profitable acquisition was.
The brief was to:
- Increase return on media spend - putting commercial performance at the centre of campaign decisions.
- Reduce wasted reach - focusing investment on audiences and activity more likely to convert.
- Identify higher-intent audiences - using behavioural signals to reach people closer to making a purchase.
- Invest in the formats that performed - directing budget towards placements demonstrating genuine commercial value.
- Use automation more intelligently - combining Meta's optimisation capabilities with business and audience insight.
- Create a model that could scale - building sustainable performance rather than chasing short-term volume.
Gallery
The solution
The solution
Less waste. More intent. Dramatically better returns.
We rebuilt mycarcheck's Meta strategy around one overriding commercial objective: return on ad spend. Rather than pursuing reach for its own sake, we used audience behaviour, placement performance and continuous testing to concentrate investment where it was most likely to convert - combining human insight with Meta's automated optimisation capabilities.
Finding the audiences more likely to convert
We refined audience targeting to balance reach with greater commercial intent. Detailed targeting parameters combined Meta best practice with mycarcheck's own audience insight, helping campaigns reach people with a stronger likelihood of progressing from seeing an ad to purchasing a vehicle check.
Reach more of the audiences that matter
The outcome
12x the return - from 2 million fewer impressions
Within just two quarters, the new approach transformed mycarcheck's performance on Meta.
Return on ad spend increased by 1,167%, while impressions fell from 6 million to 4 million.
That apparent contradiction is what makes the result so powerful. Success came not from buying more reach, but from becoming significantly more selective about where media investment was directed.
By focusing on higher-intent audiences, proven placements and continuous optimisation, mycarcheck achieved dramatically greater commercial return from a smaller, more relevant media footprint.
The result is a more efficient and scalable approach to Meta - built around quality rather than quantity.
