Engineering 618% higher conversion for Rite-Hite
We transformed Rite-Hite's paid media across six European markets - connecting better measurement, smarter targeting and market-specific optimisation to increase conversion rate by 618%, while reducing cost per acquisition by 15%.
The impact
The numbers behind Rite-Hite's paid media transformation
- +618%
Conversion rate
- +291%
Click-through rate
- -15%
Cost per acquisition
Rite-Hite
Making industrial environments safer, more secure and more productive
Rite-Hite is a global leader in loading dock equipment, industrial doors and workplace safety solutions.
From pioneering vehicle restraint systems to developing advanced loading dock, barrier and industrial door technologies, its products help businesses around the world improve safety, productivity and efficiency across demanding industrial environments.
The challenge
Turning European media spend into better leads
Rite-Hite was running paid media across six European markets, but needed a more proactive and commercially focused approach to improving performance.
The opportunity wasn't simply to generate more clicks. Rite-Hite needed to understand which activity was producing meaningful enquiries, focus investment around priority products and continually adapt campaigns to the different opportunities within each market.
The brief was to :
- Increase conversion from paid media - turning more campaign traffic into meaningful enquiries.
- Improve the quality of measurement - distinguishing valuable lead actions from secondary conversions.
- Make budgets work harder - directing investment towards the products, searches and campaigns delivering the greatest value.
- Respond to individual markets - adapting campaign strategy around different regional priorities and opportunities.
- Create more actionable reporting - giving stakeholders clearer insight into performance and opportunities.
- Build continuous optimisation into the programme - using real performance data to continually refine campaigns.
Gallery
The solution
The solution
Rebuilding paid media around what really matters
We started by redefining what successful paid media looked like for Rite-Hite. Rather than optimising around surface-level activity, we connected measurement, campaign structure, product priorities and regional strategy - creating a programme focused on generating meaningful leads as efficiently as possible. Performance data then became the engine for continuous improvement, allowing campaigns and budgets to respond to what was actually working.
Measuring the conversions that matter
Better optimisation starts with better measurement. We audited Rite-Hite's conversion tracking and separated primary and secondary goals, prioritising commercially meaningful actions including form submissions, website calls and calls generated directly from advertising. That created a clearer picture of genuine campaign performance and a stronger foundation for optimisation.
Measure what really drives performance
The outcome
618% higher conversion - with a lower cost per lead
Rebuilding Rite-Hite's paid media around meaningful conversions, commercial priorities and market-specific opportunities delivered a dramatic improvement in performance.
Conversion rate increased by 618% and click-through rate by 291%, while total conversions increased by 8%. At the same time, overall costs fell by 9% and cost per acquisition reduced by 15%.
Beyond the headline numbers, Rite-Hite gained a more intelligent approach to paid media - with better measurement, clearer reporting and an ongoing optimisation model capable of responding to changing opportunities across its European markets.
The result is not simply more activity, but more effective investment in generating the leads that matter.
Key success metrics
More results from less media spend
Underneath the visibility numbers is a platform built for what comes next: modular regional rollout, integrated CRM, advanced tracking, and measurement that connects content, search and brand activity to commercial outcomes from day one.
- +8%
Total conversions
- +29%
UK conversions generated by Performance Max from 24% of budget
- +56%
UK clicks generated by Performance Max from 24% of budget
- -9%
Overall media costs
