Bringing new perspectives to SHL's transformation
SHL is the global leader in talent innovation, helping companies transform productivity through providing deeper insights into their people. Their offering pivots around assessment science, benchmark data and analytics which give businesses the ability to make confident, data-driven people decisions around their recruitment, management and development of talent.
SHL were in the midst of an organisation-wide transformation programme when we first began to speak with them in November 2020, a transformation programme which had needed to pivot quickly in the face of Covid but which promised to build an organisation even better set up to help businesses with their talent strategies in a post-pandemic world.
Launch, Evolve, Amplify
Great work was already in motion transforming the business internally and putting key building blocks in place for future growth.
SHL wanted a partner who could help to move the dial externally helping customers and the market understand who the new SHL are.
The business was keen to bring in an external point of view that would help to validate or challenge some of the internal assumptions that existed about the market, the audience and their needs. And to then be advised on the key areas of focus to ensure the business projects a consistent face to the world.
Starting the project at the beginning of 2021, by June we had completed the Creative phase of the work and delivered in the new brand model. This gave the Executive Team and brand and marketing a new story to share which built out the future ambitions of the business. We had also evolved the logo bringing a refreshed look to the brand, playing out across the colour palette and graphic devices we introduced.
In October 2021 we launched the new website bringing everything together in a brand new shop window, giving the Sales and Marketing teams a new venue to drive campaign traffic and prospects to. And the journey continues with the roll-out of the regions and our SEO strategy.
Seeing the work we did with 7DOTS go live in 2021 was inspiring. Thanks to the tremendous effort and thought that went into it on both sides, we’re proudly considering this an early expression of our transformation journey.
Andrew Bradshaw, CEO