Backing British success on ice since 2015
As a long-standing digital partner and sponsor of the British Bobsleigh & Skeleton Association, 7DOTS designed and built the digital platform behind the British teams - helping connect fans, athletes and future talent with two of the country's most successful winter sports.
The impact
Supporting British success on the world stage
- 2
Olympic gold medals at Milano Cortina 2026
- 78
World Cup medals during the Olympic cycle
- 7000+
Talent ID applications following the 2026 Games
- 2015
7DOTS supporting since
The British Bobsleigh & Skeleton Association
Home of Britain's bobsleigh and skeleton teams
The British Bobsleigh & Skeleton Association is the National Governing Body for bobsleigh and skeleton in Great Britain and Northern Ireland.
From developing future talent to supporting elite athletes competing on the world's biggest stage, the BBSA exists to maximise British medal potential in two of winter sport's fastest and most exhilarating disciplines.
The challenge
A digital home for two extraordinary British sports
Bobsleigh and skeleton occupy an unusual position in British sport. Interest peaks dramatically around major championships and the Winter Olympics, creating moments when the BBSA needs to serve very different audiences at significant scale.
The digital platform needed to provide a permanent home for both sports - communicating everything from elite competition and athlete stories to governance, participation and the search for Britain's next generation of Olympic talent.
The brief was to put in place a brand, platform and content engine that:
- Create one digital home for both sports - bringing British Bobsleigh and British Skeleton together within a coherent experience.
- Bring the sports to life - using content, imagery and storytelling to capture their speed, excitement and personalities.
- Make publishing straightforward - giving the BBSA team control over news and essential content.
- Serve very different audiences - from fans and media to athletes, participants, partners and governing bodies.
- Support major sporting moments - providing a platform capable of responding when public interest peaks.
- Help find future talent - making it easy for potential athletes to discover opportunities and take their first step towards the sport.
Gallery
The solution
The solution
Building a platform that can move as fast as the sport
7DOTS designed and developed a flexible digital platform that gives the BBSA a distinctive home for British Bobsleigh and Skeleton while making day-to-day management straightforward for its team. As both digital partner and sponsor, we've continued to support the organisation and its digital presence - contributing our expertise to British sport as part of a relationship that goes beyond a conventional client engagement.
One home for two sports
Bobsleigh and skeleton have their own athletes, disciplines and stories, but sit together within one governing body. We created an experience capable of accommodating both while maintaining a consistent BBSA identity - giving visitors straightforward routes into the sports, teams, news and information most relevant to them.
Make complex content feel simple
The outcome
A digital partnership to which we're proud to put our name
Our relationship with the BBSA is different from a conventional client partnership.
As a sponsor, 7DOTS provides its digital expertise and ongoing support without charge - helping ensure Britain's bobsleigh and skeleton teams have a digital platform worthy of their achievements on the world stage.
And when attention turns to the sports, that platform has an important job to do.
Following Britain's historic success at the 2026 Winter Olympics, more than 7,000 aspiring athletes registered for the BBSA's talent identification programme, with the vast majority applying through the website.
It's a platform that helps celebrate today's British athletes while playing a small part in finding the champions of tomorrow.
