From their inception, Google’s big trick is ranking sites not just by what is on them, but by signals of trust from around the wider web. Building your online reputation is a key component of most SEO strategies.
If you’re looking for a digital PR team who can help increase the awareness of your brand, build backlink coverage, and drive quality traffic then we’ve got you covered.
Using data-driven insights, our combined team of Digital PR and SEO experts focus on developing result-driven digital PR campaigns specifically designed to get attention, earn authoritative links, and generate coverage.
To help grow your online presence across multiple channels, it’s no surprise that digital PR has become a vital component of SEO strategies. After all, Google endorses websites who go above and beyond in creating shareable, link-worthy content.
Now of course, the development of your digital PR strategy is dependent on what it is you want to achieve. This can range from wanting to drive value to a specific area of the business, the type of content you want to create, the type of audience you want to reach and what online media you want to be mentioned on. To untangle some of these questions, we have 3 phases:
We carry out a Search Landscape Analysis to start putting answers to many of these questions allowing us to identify potential gaps in the digital market. We then collaborate internally to ideate and filter down the best ideas which later informs the briefing document for you to review and approve.
Once approved, we begin designing the relevant asset.
A final target list is developed using media databases, outreach emails are drafted and press releases are prepared. Meanwhile, the asset created is added to the website and outreach can begin!
Whatever is it you want to achieve, our team of Digital PR, SEOs, creative and content marketing will ensure the correct strategy is in place that is both tangible and measurable for your business.
Using data-driven insights, we help create and develop a strategy that meets your objectives, builds links and attracts online coverage from top-tier media outlets.
We keep a close eye on breaking stories and trends allowing us to capitalise on opportunities that puts your brand at the forefront at the right time, whether that’s through commentary, content and much more.
Some of our clients want us to just deliver an audit, but we prefer to support them throughout the implementation process. This is often bespoke to the issues we identify, but we often support with testing, measurement of results, or sometimes simply being available for technical teams to bounce ideas off.
Our data and intelligence team meanwhile can supply reporting that connects implementation to commercial results, qualifying the impact on business KPIs for stakeholders.
As a business, we recognise the value in showcasing your knowledge, experience and reputation. We can help raise the profile of industry leaders by creating content that is thought-provoking, educational and informative.
Data science is central to everything we do and we like to utilise these skills to report on, analyse and measure the performance of our digital PR strategies.
If you would like to speak with one of our Search Marketing Team please get in touch.