AI is rapidly reshaping the buyer journey, shifting discovery from search engines to AI-driven conversations that summarise, compare, and recommend before a single website visit. As research, decision-making, and even purchases move inside platforms like ChatGPT, brands must rethink how they show up, structure content, and compete in an AI-led funnel.
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We asked people to be brutally honest about AI and the answers might surprise you. From “my creative buddy” to “I’m not sure I trust it,” discover how AI is shaping creativity, work, and our thinking and why people are both excited and uneasy.
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Culture and technology aren’t opposites — they evolve the same way and thrive on impact. Drawing on 15 years of digital strategy and real-world examples, this piece explores seven patterns behind today’s most successful cultural organisations ahead of the REMIX Summit in London.
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Why design in 2026 is embracing imperfection, craft and visible humanity as a response to AI-driven sameness and the growing authenticity crisis.
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The key client success trends shaping 2026, from consultative partnership and business impact to confidence, proactivity and long-term retention.
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The key paid media trends shaping 2026, from AI-led automation and creative differentiation to smarter measurement and growth-focused media strategies.
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