AI agents will do more of the B2B buying. Humans will still make the decisions that matter.
Technology can’t replace certain human joys. However, this article explores how, in the B2B world, AI is an increasingly useful tool that can save on time and resources. It’s involvement is inevitable, and we have to be ready for it. Yet, the more complex a purchase and the bigger the human outcome, the more the human still matters. We need to be ready from all points.
