Insights

When AI Becomes the Shop Window: What ChatGPT’s “Instant Checkout” Really Means

When AI Becomes the Shop Window: What ChatGPT’s “Instant Checkout” Really Means

October 2025 Written by: Sam Page

OpenAI’s ChatGPT now allows in-chat purchases via Etsy, powered by Stripe’s new Agentic Commerce Protocol. Learn how “agentic commerce” is reshaping buying journeys - and what B2B and considered-purchase brands should do to stay discoverable, quotable, and AI-ready.

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Gaining competitive advantage in AI Search & LLMs

Gaining competitive advantage in AI Search & LLMs

September 2025 Written by: Sam Page

Traditional search traffic is decreasing as consumers transition to AI to research and find the products and services - is your business ready to be found?

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What is Agentic AI? The Next Frontier in Considered Purchase Experiences

What is Agentic AI? The Next Frontier in Considered Purchase Experiences

September 2025 Written by: Sam Page

Agentic AI is the next leap beyond generative AI. Instead of just responding to prompts, these systems can set goals, plan steps, and act on your behalf - reshaping how businesses and customers interact. At 7DOTS, we help brands prepare for this shift by redesigning customer journeys, building agent-ready infrastructure, and finding high-impact use cases.

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5 Common Meta Ad Mistakes That Are Costing You Leads

5 Common Meta Ad Mistakes That Are Costing You Leads

August 2025 Written by: Ale Rincon

You’re spending what you’re supposed to, but the number of quality leads just isn’t enough. Does this sound familiar? If budget is not the issue, it’s most likely related to structure, signal and creatives. We’ve put together five common mistakes we’ve spotted in Meta accounts that can help you turn this around and quick wins you can implement today.

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The Rise of Agentic Browsing: Why Your Website Must Be Built for Both Humans and AI

The Rise of Agentic Browsing: Why Your Website Must Be Built for Both Humans and AI

August 2025 Written by: Sam Page

Agentic browsing is reshaping the web. Learn why your website must now serve both human users and AI agents - and how to optimise for visibility, clarity, and action in the age of AI-powered discovery.

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Rethinking Digital: Building a More Sustainable, Efficient Website at Scale

Rethinking Digital: Building a More Sustainable, Efficient Website at Scale

July 2025 Written by: Paul Laroy

Discover how established businesses can make their digital presence more sustainable without starting from scratch. Learn practical steps to build faster, greener, more efficient websites at scale.

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