• Websites, Apps & Platforms

Top Ten Scary Things on a Website

Explore the most notorious UX and front-end pitfalls that continue to plague today’s websites - from intrusive autoplay videos and overwhelming pop-ups to chaotic layout shifts and inaccessible designs. Each “horror” reveals how these issues impact performance, accessibility, and user trust and how thoughtful design can turn a nightmare experience into a seamless one.

Why Your Analytics Are Missing Half the Story About AI Traffic

AI tools are shaping buyer decisions long before a click happens but traditional analytics can’t see it. This article explores why attribution is breaking, how large language models distort traffic data, and what steps you can take now to reveal the hidden influence of AI on your funnel.

Are we a good client? What great partnerships really deliver.

Strong partnerships create measurable value. Explore how clarity, trust, and shared accountability turn good client–agency relationships into growth engines.

When AI Becomes the Shop Window: What ChatGPT’s “Instant Checkout” Really Means

OpenAI’s ChatGPT now allows in-chat purchases via Etsy, powered by Stripe’s new Agentic Commerce Protocol. Learn how “agentic commerce” is reshaping buying journeys - and what B2B and considered-purchase brands should do to stay discoverable, quotable, and AI-ready.

Gaining competitive advantage in AI Search & LLMs

Traditional search traffic is decreasing as consumers transition to AI to research and find the products and services - is your business ready to be found?

What is Agentic AI? The Next Frontier in Considered Purchase Experiences

Agentic AI is the next leap beyond generative AI. Instead of just responding to prompts, these systems can set goals, plan steps, and act on your behalf - reshaping how businesses and customers interact. At 7DOTS, we help brands prepare for this shift by redesigning customer journeys, building agent-ready infrastructure, and finding high-impact use cases.