Our Insights

Have you noticed changes with Google Keyword Match Types?

Have you noticed changes with Google Keyword Match Types?

January 2024 Written by: Ale Rincon

Explore the dynamic landscape of Google Ads as we delve into the recent changes in Keyword Match types. From the farewell to Broad Match Modifier to the unexpected shifts in Phrase Match behavior, our journey through the updates unfolds.

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A Comprehensive Guide to Google Analytics 4

January 2024 Written by: Baxter Boyce

From collecting data in a well-configured GA4 property to analysing data in depth and sharing your findings through the medium of impactful visualisations, learn all there is to know about GA4.

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Making Space to Dream: How Dreams Lead to Extraordinary Impact

September 2023 Written by: Sam Page

Discover how dreams can lead to extraordinary impact and learn how to 'Make Space to Dream.' Explore the inspiring journey of our CEO and his mission to ignite change through the power of dreams.

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LinkedIn Conversation Ads: Everything you need to know

July 2023 Written by: Ale Rincon

Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.

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Optimising CTR in DV360

July 2023 Written by: Ale Rincon

Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.

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Using Python Ray and Selenium to Automate Cookie Compliance Auditing

May 2023 Written by: Angus Ord

Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.

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Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience

May 2023 Written by: Mike Curtis

This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.

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Digital transformation is dead, long live digital evolution

November 2022 Written by: Sam Page

First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.

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Do you need a website in 2022?

September 2022 Written by: Sam Page

It’s no wonder you’re questioning if you still need your website, and you’re in the right place to find answers. Things are moving so quickly these days, and as you know, you can’t assume the marketing tools which worked last year will continue to be as effective this year. Although in the case of websites, I think they’re arguably more important than ever.

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Website Cookies and Tracking: A Cautionary Tale

September 2022 Written by: Nick Williams

From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.

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