Personalising the digital experience
DW Windsor is a British manufacturer of exterior lighting. Best known for quality solutions that deliver on both style and performance, DW Windsor was founded in 1976 and have recently celebrated 40 years in business.
7DOTS launched a new industry-leading CMS website, positioning DW Windsor as a market leader through a cutting-edge design, brought to life by a powerful CRM integration to offer persona and content personalisation functionality.
This is along with ongoing digital marketing activity including search engine optimisation, paid promotion, analytics set-up, insights and reporting, conversion rate optimisation, A/B testing and continuous improvement development.