Supporting $6.96B* in premium revenue through SEO & Data Governance for a Global Insurance Broker
A global leader in insurance broking and risk advisory partnered with 7DOTS to embed SEO, analytics governance, and digital compliance into their operations. Through a long-term retainer relationship, we delivered a 61% increase in organic traffic, strengthened global governance, and contributed to measurable business growth.
+61%
organic traffic
+25%
total session growth
+110%
share price
The Problem
In 2020, the client faced the challenge of scaling their digital strategy globally. Organic traffic was a focus, data tracking was inconsistent, and compliance frameworks were under strain amid increasing regulatory requirements.
Internally, they were navigating complexity: integrating legacy systems post-acquisition, aligning global teams, and building a unified digital experience across 130+ markets. They needed more than a supplier—they needed a strategic partner to drive performance, simplify governance, and build resilience into their digital infrastructure.
The Solution
In partnership, 7DOTS supported the global insurance broker across four key areas: SEO, data and analytics, cookie compliance and strategic digital consulting.
Our approach included:
- Developing and executing a global SEO strategy to consolidate digital assets and align content with search intent.
- Redesigning information architecture and keyword frameworks to reflect service lines and sector naming conventions.
- Ongoing SEO optimisation and reporting—technical, content, and performance-based.
- Overhauling analytics pipelines using Google Tag Manager, with live dashboards providing visibility to regional teams and global leadership.
- Establishing cookie compliance governance and tag control to mitigate regulatory risk.
- Providing regular knowledge-sharing sessions to upskill internal teams across content, analytics, and marketing functions.
- Strategic oversight—ensuring the client was aware of and strategically aligning to shifts in technology, customer behaviour, industry trends and competition.
This multi-layered strategy allowed us to track progress in real time, pivot quickly based on performance data, and embed best practice across the digital ecosystem.
Metrics that Matter
- +61% organic traffic (from 91,000 to 148,000/month)
- +25% total session growth (estimated from 274,000 to 342,470/month)
- Share price doubled over five years (+110%)
- Estimated $6.96B+* in new premium revenue
- Estimated $487M+* in annual incremental premium-driven profit
- Cookie compliance governance protecting against fines up to 4% of annual turnover
*Due to the sales lifecycle, these figures are based on suggestive modelling with benchmark figures.
