mycarcheck

Driving 1,167% ROAS Growth for mycarcheck on Meta

MyCarCheck hero

Introduction

mycarcheck, a leader in vehicle data services, partnered with 7DOTS to strengthen their digital advertising performance in a highly competitive sector. Within two quarters, our work on Meta platforms delivered a 1,167% increase in return on ad spend (ROAS), transforming their paid media impact.

  

The Problem

In a saturated market where consumers have multiple options for car history checks, standing out - and converting that visibility into profit - is a real challenge. mycarcheck had previously invested in performance marketing but faced diminishing returns on Meta platforms. Despite solid awareness, the campaigns weren’t converting efficiently, and acquisition costs were high. Internally, the team wanted a step change: stronger ROAS, better use of media budgets, and clearer attribution of performance. They needed a partner who could combine platform expertise with a strategic mindset to deliver results fast.

 

The Solution

We approached the challenge by aligning media strategy with business outcomes - putting ROAS at the centre of every decision. This meant moving away from a broad, undifferentiated approach and refocusing efforts on what works best. Key actions included:

  • Smarter targeting: We applied detailed audience parameters while preserving reach, balancing Meta best practices with business-specific insights
  • High-intent remarketing: We created tailored audience segments based on user behaviour - website visits, product engagement, and prior ad interactions
  • Feed-first format: Recognising that the majority of sales stemmed from feed placements, we prioritised this format and allocated budget accordingly
  • Meta’s Advantage+ campaigns: Leveraging AI-driven optimisation, we unlocked new performance gains by automating placement, creative, and audience decisions
These tactics were supported by continuous testing and iteration, ensuring we stayed responsive to both data and market dynamics.

 

Metrics that Matter

  • ROAS increased from £0.09 to £1.14 in two quarters
  • 1,167% uplift in ROAS from Q2 to Q4 2024
  • Impressions reduced from 6M to 4M—showing improved quality and relevance

 

The Outcome

This performance shift marked a pivotal moment for mycarcheck’s digital strategy. By combining deep platform knowledge with agile optimisation, we reduced waste whilst we redirected spend towards the moments and audiences that converted. The results speak for themselves - fewer impressions, significantly more return. This quality-over-quantity outcome highlights how precision and strategy can outperform volume-based approaches. mycarcheck now benefits from a more effective, scalable Meta presence, ready to build on the momentum.

 

I’m really proud of the results we’ve delivered for mycarcheck. It’s great to see that our strategic approach is working and the changes we made are driving such a strong return. It shows how focusing on what really works can make a big difference
Ale Rincon
Senior Performance Marketing Manager at 7DOTS

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