2026 Paid Media Trends
The key paid media trends shaping 2026, from AI-led automation and creative differentiation to smarter measurement and growth-focused media strategies.
Read moreInsights
7 Trends Redefining Considered Purchases in 2026
As AI reshapes how buyers research and evaluate options, confidence is no longer built through brand alone. Buyers expect clarity, proof and relevance - for both humans and machines. This article outlines seven key shifts in buyer behaviour that will define considered purchase in 2026, and what they mean for digital experience and strategy.
Read more
Comprehensive Guide to Reddit Advertising
Discover six key consumer trends for 2025, including healthier lifestyles, sustainability, and AI ambivalence. Learn actionable strategies to enhance your digital experience and connect with evolving consumer expectations.
Read more
3 Paid Media Mistakes That Are Slowing Down Your Lead Generation
Learn the 3 paid media mistakes that could be slowing down your lead generation and how to fix them.
Read more
DV360 vs Google Ads: Which Delivered Better Results for Display Ads?
Discover how DV360 outperformed Google Ads in a head-to-head test of HTML5 display ads. Explore key metrics like CTR and CPC, platform flexibility, and campaign insights to optimise your advertising strategy.
Read more
Lead Generation Forms on LinkedIn: Do's and Don'ts
Discover how LinkedIn Lead Gen Forms streamline B2B lead acquisition by simplifying form submission. Learn best practices to maximise effectiveness, including keeping forms concise, personalising content, adding value, ensuring data transparency, and continually testing and analysing results.
Read more
Digging into Facebook metrics
Struggling with Facebook/Meta's metric definitions? Discover the true meaning of 'Link Clicks' in Facebook ads, including how Carousel ad swipes might impact your data. Get clarity and stay updated with the latest insights from 7DOTS.
Read more
Maximise LinkedIn Campaign ROI with Retargeting
Discover how LinkedIn retargeting can boost your campaign ROI. Learn best practices, setup processes, and proven strategies to target specific audiences and achieve higher conversion rates. This guide provides insights and real-world examples for successful LinkedIn marketing.
Read more
How do you continue marketing in a recession? (And why you should)
We’re in the midst of a growing cost of living crisis and an impending global recession (all fun stuff). This forces businesses into survival mode, and we all know what happens now: business leaders begin to cut the marketing budget.