Insights

Paid Media

2026 Paid Media Trends

January 2026 Written by: Chris Davenport-Smith

The key paid media trends shaping 2026, from AI-led automation and creative differentiation to smarter measurement and growth-focused media strategies.

7 Trends Redefining Considered Purchases in 2026

January 2026 Written by: Sam Page

As AI reshapes how buyers research and evaluate options, confidence is no longer built through brand alone. Buyers expect clarity, proof and relevance - for both humans and machines. This article outlines seven key shifts in buyer behaviour that will define considered purchase in 2026, and what they mean for digital experience and strategy.

Paid Media

Comprehensive Guide to Reddit Advertising

July 2025 Written by: Ale Rincon

Discover six key consumer trends for 2025, including healthier lifestyles, sustainability, and AI ambivalence. Learn actionable strategies to enhance your digital experience and connect with evolving consumer expectations.

Paid Media

3 Paid Media Mistakes That Are Slowing Down Your Lead Generation

July 2025 Written by: Ale Rincon

Learn the 3 paid media mistakes that could be slowing down your lead generation and how to fix them.

Paid Media

DV360 vs Google Ads: Which Delivered Better Results for Display Ads?

November 2024 Written by: Ale Rincon

Discover how DV360 outperformed Google Ads in a head-to-head test of HTML5 display ads. Explore key metrics like CTR and CPC, platform flexibility, and campaign insights to optimise your advertising strategy.

Paid Media

Lead Generation Forms on LinkedIn: Do's and Don'ts

August 2024 Written by: Ale Rincon

Discover how LinkedIn Lead Gen Forms streamline B2B lead acquisition by simplifying form submission. Learn best practices to maximise effectiveness, including keeping forms concise, personalising content, adding value, ensuring data transparency, and continually testing and analysing results.