Insights

2026 Design Trends

January 2026 Written by: Richard

Why design in 2026 is embracing imperfection, craft and visible humanity as a response to AI-driven sameness and the growing authenticity crisis.

Strategy & Innovation

2026 Client Success Trends

January 2026 Written by: Louise Colman

The key client success trends shaping 2026, from consultative partnership and business impact to confidence, proactivity and long-term retention.

2026 SEO & AI Visibility / GEO Trends

January 2026 Written by: Jack O'Leary

The key SEO & AI Visibility / GEO trends shaping 2026, from AI-led discoverability and intent-driven search to the fundamentals that power visibility across generative experiences.

2026 Development Trends

January 2026 Written by: Paul Laroy

The key development and engineering trends for 2026, from scalable architectures and strong foundations to platforms built for performance, resilience and growth..

7 Trends Redefining Considered Purchases in 2026

January 2026 Written by: Sam Page

As AI reshapes how buyers research and evaluate options, confidence is no longer built through brand alone. Buyers expect clarity, proof and relevance - for both humans and machines. This article outlines seven key shifts in buyer behaviour that will define considered purchase in 2026, and what they mean for digital experience and strategy.

What Makes a Purchase 'Considered' And Why It Matters for B2B and B2C ?

January 2026 Written by: Sam Page

Big decisions aren’t made on impulse. From enterprise tech to luxury brands, considered purchases hinge on trust, reassurance, and confidence. Here’s why confidence is the real deciding factor and how brands build it.