Insights

Strategy & Innovation

Five things the businesses growing right now have in common

May 2026 Written by: Sam Page

Five patterns from the businesses still growing through 2026. From customer focus and creative out-play to embedding AI as operational leverage and closing the Confidence Gap.

2026 Design Trends

January 2026 Written by: Richard

Why design in 2026 is embracing imperfection, craft and visible humanity as a response to AI-driven sameness and the growing authenticity crisis.

Strategy & Innovation

2026 Client Success Trends

January 2026 Written by: Louise Colman

The key client success trends shaping 2026, from consultative partnership and business impact to confidence, proactivity and long-term retention.

2026 SEO & AI Visibility / GEO Trends

January 2026 Written by: Jack O'Leary

The key SEO & AI Visibility / GEO trends shaping 2026, from AI-led discoverability and intent-driven search to the fundamentals that power visibility across generative experiences.

2026 Development Trends

January 2026 Written by: Paul Laroy

The key development and engineering trends for 2026, from scalable architectures and strong foundations to platforms built for performance, resilience and growth..

7 Trends Redefining Considered Purchases in 2026

January 2026 Written by: Sam Page

As AI reshapes how buyers research and evaluate options, confidence is no longer built through brand alone. Buyers expect clarity, proof and relevance - for both humans and machines. This article outlines seven key shifts in buyer behaviour that will define considered purchase in 2026, and what they mean for digital experience and strategy.