This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
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The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.
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From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.
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