Insights

Why every company is now a tech company – and what that really means

June 2025 Written by: Sam Page

Digital leaders are outperforming the competition by thinking like tech start-ups. Discover how culture, agile processes and the right tech can drive real business results.

Navigating AI Search

May 2025 Written by: Sam Page

This paper outlines how AI is changing the interface of the web, what brands must do to stay relevant, and how to optimise across both traditional and generative engines. It provides a solutions framework, strategic roadmap, 4-step process, and a quick stakeholder summary checklist to help CMOs, CTOs, COOs, and procurement leaders future-proof their marketing and content strategies for the future.

Early Signals from Google's AI-Powered Search

April 2025 Written by: Nick Williams

This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.

How to transform your digital experiences with data.

April 2025 Written by: Sam Page

This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.

White paper: 7 Priorities for digital success in financial services

March 2025 Written by: Sam Page

Discover the seven essential strategies for financial service leaders to enhance digital experiences to drive growth and achieve competitive advantage. The white paper includes top industry insights and expert solutions to navigate digital disruption and deliver exceptional customer experiences in the financial services industry.

7DOTS Report: 59% of healthcare providers failing to comply with data protection laws

February 2024 Written by: Nick Williams

Have you noticed changes with Google Keyword Match Types?

January 2024 Written by: Ale Rincon

Explore the dynamic landscape of Google Ads as we delve into the recent changes in Keyword Match types. From the farewell to Broad Match Modifier to the unexpected shifts in Phrase Match behavior, our journey through the updates unfolds.

A Comprehensive Guide to Google Analytics 4

January 2024 Written by: Baxter Boyce

From collecting data in a well-configured GA4 property to analysing data in depth and sharing your findings through the medium of impactful visualisations, learn all there is to know about GA4.

7DOTS Report: 81% of Universities at risk of fines due to failure to safeguard student data

November 2023 Written by: Nick Williams

Our reveals a shocking failure of Universities and higher education institutions to comply with data protection laws. The study, based on a detailed analysis of 335 Universities and Higher Education colleges, highlights a startling 81% non-compliance rate with current General Data Protection Regulation (GDPR) standards.

LinkedIn Conversation Ads: Everything you need to know

July 2023 Written by: Ale Rincon

Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.

Optimising CTR in DV360

July 2023 Written by: Ale Rincon

Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.

Using Python Ray and Selenium to Automate Cookie Compliance Auditing

May 2023 Written by: Angus Ord

Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.

Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience

May 2023 Written by: Mike Curtis

This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.

ChatGPT and Demand Generation: Scary or Exciting?

March 2023 Written by: Nick Williams

The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.

Website Cookies and Tracking: A Cautionary Tale

September 2022 Written by: Nick Williams

From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.

In short: Navigating AI Search

Written by: Sam Page

This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.