2026 SEO & AI Visibility / GEO Trends
The key SEO & AI Visibility / GEO trends shaping 2026, from AI-led discoverability and intent-driven search to the fundamentals that power visibility across generative experiences.
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7 Trends Redefining Considered Purchases in 2026
As AI reshapes how buyers research and evaluate options, confidence is no longer built through brand alone. Buyers expect clarity, proof and relevance - for both humans and machines. This article outlines seven key shifts in buyer behaviour that will define considered purchase in 2026, and what they mean for digital experience and strategy.
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Early Signals from Google's AI-Powered Search
This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.
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White paper: 7 Priorities for digital success in financial services
Discover the seven essential strategies for financial service leaders to enhance digital experiences to drive growth and achieve competitive advantage. The white paper includes top industry insights and expert solutions to navigate digital disruption and deliver exceptional customer experiences in the financial services industry.
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How AI Has Changed The Way Daily SEO Tasks Are Done
Discover how ChatGPT and AI are revolutionising daily SEO tasks and overall productivity in the digital arena. This detailed guide explores the transformative role of AI in enhancing work processes, from mundane tasks to complex problem-solving strategies. Dive into the benefits, challenges, and practical applications of AI in modern workplaces, and join the conversation on leveraging technology for operational efficiency.
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7DOTS Report: 59% of healthcare providers failing to comply with data protection laws
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Have you noticed changes with Google Keyword Match Types?
Explore the dynamic landscape of Google Ads as we delve into the recent changes in Keyword Match types. From the farewell to Broad Match Modifier to the unexpected shifts in Phrase Match behavior, our journey through the updates unfolds.
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A Comprehensive Guide to Google Analytics 4
From collecting data in a well-configured GA4 property to analysing data in depth and sharing your findings through the medium of impactful visualisations, learn all there is to know about GA4.
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7DOTS Report: 81% of Universities at risk of fines due to failure to safeguard student data
Our reveals a shocking failure of Universities and higher education institutions to comply with data protection laws. The study, based on a detailed analysis of 335 Universities and Higher Education colleges, highlights a startling 81% non-compliance rate with current General Data Protection Regulation (GDPR) standards.
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LinkedIn Conversation Ads: Everything you need to know
Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.
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Optimising CTR in DV360
Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.
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Using Python Ray and Selenium to Automate Cookie Compliance Auditing
Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.
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Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience
This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
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ChatGPT and Demand Generation: Scary or Exciting?
The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.
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Website Cookies and Tracking: A Cautionary Tale
From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.
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