Insights

6 lessons you can learn about digital experience from… Taylor Swift

December 2024 Written by: Sam Page

I may not be a “Swifty” (honest) but I’m impressed by what she has achieved through her record-breaking Eras Tour. It’s a masterclass in modern customer engagement.

Websites, Apps & Platforms

6 consumer trends for 2025 that you need to leverage in your digital experience

December 2024 Written by: Sam Page

Discover six key consumer trends for 2025, including healthier lifestyles, sustainability, and AI ambivalence. Learn actionable strategies to enhance your digital experience and connect with evolving consumer expectations.

Websites, Apps & Platforms

Hyrox: From Niche Event to Digital Fitness Leader

November 2024 Written by: Missy Clements

Discover how Hyrox evolved into a global fitness leader by redefining digital experiences. Learn insights on community engagement, personalisation, and seamless customer journeys.

Paid Media

DV360 vs Google Ads: Which Delivered Better Results for Display Ads?

November 2024 Written by: Ale Rincon

Discover how DV360 outperformed Google Ads in a head-to-head test of HTML5 display ads. Explore key metrics like CTR and CPC, platform flexibility, and campaign insights to optimise your advertising strategy.

Can AI code creativity?

October 2024 Written by: Sean Higgins

Explore how AI is reshaping the tech landscape, highlighting the enduring value of human creativity and problem-solving in coding. Discover why developers will thrive alongside AI, emphasising the importance of ethics and innovation in software development.

Paid Media

Lead Generation Forms on LinkedIn: Do's and Don'ts

August 2024 Written by: Ale Rincon

Discover how LinkedIn Lead Gen Forms streamline B2B lead acquisition by simplifying form submission. Learn best practices to maximise effectiveness, including keeping forms concise, personalising content, adding value, ensuring data transparency, and continually testing and analysing results.