2026 Design Trends
Why design in 2026 is embracing imperfection, craft and visible humanity as a response to AI-driven sameness and the growing authenticity crisis.
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7 Trends Redefining Considered Purchases in 2026
As AI reshapes how buyers research and evaluate options, confidence is no longer built through brand alone. Buyers expect clarity, proof and relevance - for both humans and machines. This article outlines seven key shifts in buyer behaviour that will define considered purchase in 2026, and what they mean for digital experience and strategy.
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What Makes a Purchase 'Considered' And Why It Matters for B2B and B2C ?
Big decisions aren’t made on impulse. From enterprise tech to luxury brands, considered purchases hinge on trust, reassurance, and confidence. Here’s why confidence is the real deciding factor and how brands build it.
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White paper: 7 Priorities for digital success in financial services
Discover the seven essential strategies for financial service leaders to enhance digital experiences to drive growth and achieve competitive advantage. The white paper includes top industry insights and expert solutions to navigate digital disruption and deliver exceptional customer experiences in the financial services industry.
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How to make digital projects actually happen
Discover how to turn your digital marketing and customer experience strategies into successful outcomes. Learn to clarify your aims, build the right team, create a detailed strategy, and foster collaboration for real results.
Designing for the Future: Strategies for Success in the Experience Age
Discover innovative strategies for success in the Experience Age, and learn how businesses can leverage technology, human-centric design, and experimentation to create captivating digital experiences that align with purpose and values.
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Prevention revolution: How digital tools can help us get ahead of health problems
The UK healthcare system is confronting unprecedented challenges due to an ageing population and a surge in health issues. Concurrently, there's a growing interest in health discussions both mental and physical, yet, people struggle with effective strategies for change.
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Embracing the Experience Age: A new era needs a new approach
Explore how businesses navigate the transformative shift into the Experience Age, prioritising immersive encounters over information dissemination. Discover the impact of AI advancements, evolving consumer expectations, and shifting demographics, and learn pivotal strategies for thriving in this dynamic era of consumer behaviour.
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Tune in to the sound of silence. Introducing White Space Listening.
To make real change, you need listen more closely. Listen differently. Listen to the silence between the words.
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Making Space to Dream: How Dreams Lead to Extraordinary Impact
Discover how dreams can lead to extraordinary impact and learn how to 'Make Space to Dream.' Explore the inspiring journey of our CEO and his mission to ignite change through the power of dreams.
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