Optimising CTR in DV360
Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.
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Using Python Ray and Selenium to Automate Cookie Compliance Auditing
Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.
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Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience
This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
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ChatGPT and Demand Generation: Scary or Exciting?
The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.
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Website Cookies and Tracking: A Cautionary Tale
From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.
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In short: Navigating AI Search
This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.
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