Insights

What Makes a Purchase 'Considered' And Why It Matters for B2B and B2C ?

What Makes a Purchase 'Considered' And Why It Matters for B2B and B2C ?

January 2026 Written by: Sam Page

Big decisions aren’t made on impulse. From enterprise tech to luxury brands, considered purchases hinge on trust, reassurance, and confidence. Here’s why confidence is the real deciding factor and how brands build it.

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Accessibility as a brand advantage: how leading organisations stay ahead

Accessibility as a brand advantage: how leading organisations stay ahead

June 2025 Written by: Sam Page

Nearly 90% of buyers say that the experience a company provides matters as much as products or services (Salesforce). That is why the #1 investment to achieve the greatest return and impact on your business, right now and into the future, is your client’s digital experience.

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Navigating AI Search

Navigating AI Search

May 2025 Written by: Sam Page

This paper outlines how AI is changing the interface of the web, what brands must do to stay relevant, and how to optimise across both traditional and generative engines. It provides a solutions framework, strategic roadmap, 4-step process, and a quick stakeholder summary checklist to help CMOs, CTOs, COOs, and procurement leaders future-proof their marketing and content strategies for the future.

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Early Signals from Google's AI-Powered Search

Early Signals from Google's AI-Powered Search

April 2025 Written by: Nick Williams

This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.

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How to transform your digital experiences with data.

How to transform your digital experiences with data.

April 2025 Written by: Sam Page

This 7 step roadmap outlines how to get the most from your data, to not just measure performance, create user-centric personalised experiences, and achieve competitive advantage, but also improve decision making, drive efficiency, and get the best ROI. Discover how we delivered +95% ROAS against FS industry average with a real life example of this in action.

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