Insights

Optimising CTR in DV360

July 2023 Written by: Ale Rincon

Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.

Using Python Ray and Selenium to Automate Cookie Compliance Auditing

May 2023 Written by: Angus Ord

Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.

Do not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience

May 2023 Written by: Mike Curtis

This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.

ChatGPT and Demand Generation: Scary or Exciting?

March 2023 Written by: Nick Williams

The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.

Digital transformation is dead, long live digital evolution

November 2022 Written by: Sam Page

First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.

How do you continue marketing in a recession? (And why you should)

November 2022 Written by: Nick Williams

We’re in the midst of a growing cost of living crisis and an impending global recession (all fun stuff). This forces businesses into survival mode, and we all know what happens now: business leaders begin to cut the marketing budget.