Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.
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Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.
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Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.
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This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
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The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.
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First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.
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