Insights

Digging into Facebook metrics

Digging into Facebook metrics

June 2024 Written by: Ale Rincon

Struggling with Facebook/Meta's metric definitions? Discover the true meaning of 'Link Clicks' in Facebook ads, including how Carousel ad swipes might impact your data. Get clarity and stay updated with the latest insights from 7DOTS.

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How to make digital projects actually happen

How to make digital projects actually happen

June 2024 Written by: Sam Page

Discover how to turn your digital marketing and customer experience strategies into successful outcomes. Learn to clarify your aims, build the right team, create a detailed strategy, and foster collaboration for real results.

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Beyond information: practical tips for businesses on how to harness the rise of the experience age in Financial Services

Beyond information: practical tips for businesses on how to harness the rise of the experience age in Financial Services

June 2024 Written by: Sam Page

In today's rapidly evolving consumer landscape, financial services brands are confronting a profound shift towards the "experience age," where meaningful interactions eclipse mere information dissemination. The era dominated by the Information Age is waning, characterised by an overload of digital data that has left consumers seeking deeper, more personal connections.

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Preparing students for an AI-driven future: The need for educational reform

Preparing students for an AI-driven future: The need for educational reform

June 2024 Written by: Ed Gossage

The world of work is on the cusp of radical change. A McKinsey report suggests 800 million jobs could be automated in the next 20 years. Yet, our education system, largely based on a 200-year-old model, struggles to prepare students for the present, let alone an AI-driven future.

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How AI Has Changed The Way Daily SEO Tasks Are Done

How AI Has Changed The Way Daily SEO Tasks Are Done

May 2024 Written by: Keegan Woolgar

Discover how ChatGPT and AI are revolutionising daily SEO tasks and overall productivity in the digital arena. This detailed guide explores the transformative role of AI in enhancing work processes, from mundane tasks to complex problem-solving strategies. Dive into the benefits, challenges, and practical applications of AI in modern workplaces, and join the conversation on leveraging technology for operational efficiency.

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Maximise LinkedIn Campaign ROI with Retargeting

Maximise LinkedIn Campaign ROI with Retargeting

May 2024 Written by: Ale Rincon

Discover how LinkedIn retargeting can boost your campaign ROI. Learn best practices, setup processes, and proven strategies to target specific audiences and achieve higher conversion rates. This guide provides insights and real-world examples for successful LinkedIn marketing.

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