Our Insights
Embracing the Experience Age: A new era needs a new approach
Explore how businesses navigate the transformative shift into the Experience Age, prioritising immersive encounters over information dissemination. Discover the impact of AI advancements, evolving consumer expectations, and shifting demographics, and learn pivotal strategies for thriving in this dynamic era of consumer behaviour.
Read moreFrom fear to Utopia: A vision of AI’s positive potential
Envision a future where AI fosters better health, stronger connections, and unparalleled innovation. Explore how AI can liberate us from digital distractions, enhance productivity, nurture creativity, and address humanity's most pressing challenges. Discover the key principles guiding this transformative journey towards a brighter, more human-centric future.
Read moreWhat we can learn from the rise of Insurtech brand Laka?
Discover what sets Laka apart in the world of insurance. Explore their community-based approach, customer-first mentality, and transparent business model, and learn valuable lessons from their rise as an Insurtech disruptor.
Read moreIs Zwift a Metaverse?
Discover how it ticks all the metaverse boxes, from avatars and virtual worlds to gamification and a thriving community.
Read moreTune in to the sound of silence. Introducing White Space Listening.
To make real change, you need listen more closely. Listen differently. Listen to the silence between the words.
Read more7DOTS Report: 59% of healthcare providers failing to comply with data protection laws
Read moreHave you noticed changes with Google Keyword Match Types?
Explore the dynamic landscape of Google Ads as we delve into the recent changes in Keyword Match types. From the farewell to Broad Match Modifier to the unexpected shifts in Phrase Match behavior, our journey through the updates unfolds.
Read moreA Comprehensive Guide to Google Analytics 4
From collecting data in a well-configured GA4 property to analysing data in depth and sharing your findings through the medium of impactful visualisations, learn all there is to know about GA4.
Read more7DOTS Report: 81% of Universities at risk of fines due to failure to safeguard student data
Our reveals a shocking failure of Universities and higher education institutions to comply with data protection laws. The study, based on a detailed analysis of 335 Universities and Higher Education colleges, highlights a startling 81% non-compliance rate with current General Data Protection Regulation (GDPR) standards.
Read moreMaking Space to Dream: How Dreams Lead to Extraordinary Impact
Discover how dreams can lead to extraordinary impact and learn how to 'Make Space to Dream.' Explore the inspiring journey of our CEO and his mission to ignite change through the power of dreams.
Read moreMaintaining the culture in a growing agency
Discover the secrets behind maintaining a thriving company culture while scaling for success. Learn how 7DOTS explore their recruitment philosophy and how surrounding themselves with interesting people fuelled their culture's growth.
Read moreLinkedIn Conversation Ads: Everything you need to know
Discover the ins and outs of LinkedIn Conversation Ads and how they outperform Message Ads. Learn best practices, benchmarks, and ad specifications for higher engagement and improved campaign performance. Stay ahead with Ale Rincon's comprehensive guide.
Read moreOptimising CTR in DV360
Display & Video 360, previously known as DoubleClick Bid Manager (DBM), is the demand side platform to run programmatic advertising within Google Marketing Platform portfolio.
Read moreUsing Python Ray and Selenium to Automate Cookie Compliance Auditing
Automate cookie compliance auditing using Python Ray and Selenium. Ensure GDPR and ePrivacy directive compliance by efficiently auditing websites.
Read moreDo not kiss an AI model, and other thoughts about the new Google AI Generative Search Experience
This year’s recent announcements at Google’s IO event around their new generative AI capabilities being deployed into search is potentially a bit of a biggie though. And news that’s sure generated some hot takes amongst the digital marketing community.
Read moreChatGPT and Demand Generation: Scary or Exciting?
The world of digital marketing as we know it has seen some pretty sizable shifts as the result of technological innovations. I personally have been through a few in the last 20 years. Algorithm updates, ads platforms, tracking and analytics, compliance… the list goes on, but I think Open AI’s chat GPT is the giant under the shadow of which all other digital marketing tech innovations cower. And my friends, my gut is saying that things just won’t ever be the same again.
Read moreDigital transformation is dead, long live digital evolution
First of all, we need to understand the difference between digital transformation and digital evolution. Digital transformation is the process by which companies embed technologies across their businesses to drive fundamental change. ‘Transformation’ suggests it has a start and end point or a ‘before and after’. Digital evolution suggests this undertaking isn’t a ‘thing that happens’; it’s a continuous process.
Read moreHow do you continue marketing in a recession? (And why you should)
We’re in the midst of a growing cost of living crisis and an impending global recession (all fun stuff). This forces businesses into survival mode, and we all know what happens now: business leaders begin to cut the marketing budget.
Do you need a website in 2022?
It’s no wonder you’re questioning if you still need your website, and you’re in the right place to find answers. Things are moving so quickly these days, and as you know, you can’t assume the marketing tools which worked last year will continue to be as effective this year. Although in the case of websites, I think they’re arguably more important than ever.
Read moreWebsite Cookies and Tracking: A Cautionary Tale
From junior marketers to CIOs and general counsels, anyone with even the smallest responsibility for web content is bound to be aware of the General Data Protection Regulation, or GDPR.
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